Chapter 12: Advertising and Public Relations

Source: Tony Ahn, World of Marketing and Pulbic Relations, CC BY-SA 4.0.

12.1 Strategic Communication
12.2 History of Advertising
12.3 Types of Advertising
12.4 Government Regulation of Advertising
12.5 Advertising’s Influence on Culture
12.6 Four Models of Public Relations
12.7 PR Campaigns
12.8 PR vs. Advertising
12.9 PR’s Relationship with Politics and the News

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