Chapter 2: Media Effects
2.1 The Evolution of the Study of Communication
2.2 Mass Media and Its Messages
2.3 Media Effects Theories
2.4 Methods of Researching Media Effects
2.5 Media Studies Controversies
2.1 The Evolution of the Study of Communication
2.2 Mass Media and Its Messages
2.3 Media Effects Theories
2.4 Methods of Researching Media Effects
2.5 Media Studies Controversies