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Title Page
Acknowledgements
What is Communication?
Defining Communication
Why Study Communication?
Writing
The Printing Press
Industrial/Electrochemical Revolution
The Information Age
The Future of Communication
Basic Communication Theory
Advanced Communication Theory
Types of Communication
Types of Public Speaking
The Secret to Success in Public Speaking
Chapter 1 Summary
The Dread of the Podium
Acknowledging Fear
Talk About What You Love
Practice, Practice, Practice
Positive Visualization
Mindful Awareness and Authenticity
Plan Out The Details
Anxiety Peaks
Controlling Physical Activity
Nervous Symptoms Are Unseen
Chapter 2 Summary
Topic Selection and Purpose
General Speaking Purpose
Topic Selection and Refinement
Topic Considerations
Specific Purpose
Central Idea
Titling the Speech
Chapter 3 Summary
Analyzing the Audience
Collecting Audience Data
Survey Research
Designing Questions
Maintaining Surprise
Chapter 4 Summary
Gathering Information
Where to Look
Internet Sources
Using Research in a Speech
Thinking Critically About Information
Using Outside Information Ethically
Chapter 5 Summary
Additional Resources
Organizing the Idea
The Purpose of the Introduction
Creating the Introduction, Step 1: Grab Attention
Creating the Introduction, Step 2: Relate to the Audience
Creating the Introduction, Step 3: Relate to Self (Establish Credibility)
Creating the Introduction, Step 4: The Core of the Speech
Composing the Body of the Speech
Transitions
Signal the End
Concluding the Speech
Important Guidelines for Conclusions
Chapter 6 Summary
Sample 1A: Speech to Inform
Sample 1B: Speech to Inform
Sample 2A: Speech to Inform with Visuals
Sample 2B: Speech to Inform with Visuals
Using Language to Frame the Message
Know What to Avoid
Varied Meanings
Clarity
Vivid Language
Rhetorical Devices
Chapter 7 Summary
Practice, Preparation, and Delivery Techniques
Why Practice?
Getting Started
Starting Tips for Practice
Practice Session #1
Practice Session #2
Practice Session #3
Planning The Delivery
Vocal Quality
Advanced Delivery Tips
More Advanced Delivery Tips
Question and Answer Period
Chapter 8 Summary
Listening Skills and Critical Evaluation
Hearing vs. Listening
Preparing to Listen
Strategies for Listening Well
Acting as a Respectful Listener
Peer Evaluations
Chapter 9 Summary
Completing In-Class Peer Evaluations
Sample 1: Good Peer Evaluation - Speech to Inform
Sample 2: Poor Peer Evaluation - Speech to Inform
Designing and Using Effective Visual Aids
Types of Visual Aids
PowerPoint/Prezi
When/Where to Use Visual Aids
Plan Everything
Chapter 10 Summary
Persuasion Theories
Specific Purpose and Persuasion
Persuasive Strategy
Rhetorical Triangle
Ethos
Pathos
Logos
Addressing Objections
Blending Ethos-Pathos-Logos Together
Communication-Specific Persuasion Theories
Chapter 11 Summary
Motivating Others to Action
Planning the Topic
Gain Attention
Need Step
Satisfaction Step
Visualization Step
Call to Action
Chapter 12 Summary
Sample 3A: Speech to Motivate to Action
Sample 3B: Speech to Motivate to Action
References
Appendix A: Speech Grading Rubrics for COMM-101
Appendix B: Communication Academic Certificate
Appendix C: North Idaho College Communication Course Offerings
Appendix D: Sample Demographic Analysis
Appendix E: Sample Audience Analysis— Informative Speech
Appendix F: Sample Audience Analysis—Persuasive Speech
Appendix G: Speech Topic Ideas
Appendix H: The CRAAP Test
Subject Index
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Messages that Matter: Public Speaking in the Information Age - Third Edition Copyright © 2023 by North Idaho College is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.