Over 2,300 years ago, the Greek philosopher Aristotle developed a three-pronged strategy for persuading others. He suggested that speakers employ a careful balance of all three vertices of his rhetorical triangle to achieve effective and successful persuasion. He labeled the three elements of that triangle as ethos, pathos, and logos, which students have probably encountered before in a writing class at some point. Looking at each concept individually will help demonstrate how each fits together with respect to persuasion in oral communication.
Messages that Matter: Public Speaking in the Information Age - Third Edition Copyright © 2023 by North Idaho College is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.