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Contents
  1. Title Page

  2. Acknowledgements

  3. I. Part I - Chapter 1: What is Communication?
    1. What is Communication?

    2. Defining Communication

    3. Why Study Communication?

    4. Writing

    5. The Printing Press

    6. Industrial/Electrochemical Revolution

    7. The Information Age

    8. The Future of Communication

    9. Basic Communication Theory

    10. Advanced Communication Theory

    11. Types of Communication

    12. Types of Public Speaking

    13. The Secret to Success in Public Speaking

    14. Chapter 1 Summary

  4. II. Chapter 2: The Dread of the Podium
    1. The Dread of the Podium

    2. Acknowledging Fear

    3. Talk About What You Love

    4. Practice, Practice, Practice

    5. Positive Visualization

    6. Mindful Awareness and Authenticity

    7. Plan Out The Details

    8. Anxiety Peaks

    9. Controlling Physical Activity

    10. Nervous Symptoms Are Unseen

    11. Chapter 2 Summary

  5. III. Chapter 3: Topic Selection and Purpose
    1. Topic Selection and Purpose

    2. General Speaking Purpose

    3. Topic Selection and Refinement

    4. Topic Considerations

    5. Specific Purpose

    6. Central Idea

    7. Titling the Speech

    8. Chapter 3 Summary

  6. IV. Part II - Chapter 4: Analyzing the Audience
    1. Analyzing the Audience

    2. Collecting Audience Data

    3. Survey Research

    4. Designing Questions

    5. Maintaining Surprise

    6. Chapter 4 Summary

  7. V. Chapter 5: Gathering Information
    1. Gathering Information

    2. Where to Look

    3. Internet Sources

    4. Using Research in a Speech

    5. Thinking Critically About Information

    6. Using Outside Information Ethically

    7. Chapter 5 Summary

    8. Additional Resources

  8. VI. Chapter 6: Organizing the Idea
    1. Organizing the Idea

    2. The Purpose of the Introduction

    3. Creating the Introduction, Step 1: Grab Attention

    4. Creating the Introduction, Step 2: Relate to the Audience

    5. Creating the Introduction, Step 3: Relate to Self (Establish Credibility)

    6. Creating the Introduction, Step 4: The Core of the Speech

    7. Composing the Body of the Speech

    8. Transitions

    9. Signal the End

    10. Concluding the Speech

    11. Important Guidelines for Conclusions

    12. Chapter 6 Summary

    13. Sample 1A: Speech to Inform

    14. Sample 1B: Speech to Inform

    15. Sample 2A: Speech to Inform with Visuals

    16. Sample 2B: Speech to Inform with Visuals

  9. VII. Chapter 7: Using Language to Frame the Message
    1. Using Language to Frame the Message

    2. Know What to Avoid

    3. Varied Meanings

    4. Clarity

    5. Vivid Language

    6. Rhetorical Devices

    7. Chapter 7 Summary

  10. VIII. Chapter 8: Practice, Preparation, and Delivery Techniques
    1. Practice, Preparation, and Delivery Techniques

    2. Why Practice?

    3. Getting Started

    4. Starting Tips for Practice

    5. Practice Session #1

    6. Practice Session #2

    7. Practice Session #3

    8. Planning The Delivery

    9. Vocal Quality

    10. Advanced Delivery Tips

    11. More Advanced Delivery Tips

    12. Question and Answer Period

    13. Chapter 8 Summary

  11. IX. Chapter 9: Listening Skills and Critical Evaluation
    1. Listening Skills and Critical Evaluation

    2. Hearing vs. Listening

    3. Preparing to Listen

    4. Strategies for Listening Well

    5. Acting as a Respectful Listener

    6. Peer Evaluations

    7. Chapter 9 Summary

    8. Completing In-Class Peer Evaluations

    9. Sample 1: Good Peer Evaluation - Speech to Inform

    10. Sample 2: Poor Peer Evaluation - Speech to Inform

  12. X. Chapter 10: Designing and Using Effective Visual Aids
    1. Designing and Using Effective Visual Aids

    2. Types of Visual Aids

    3. PowerPoint/Prezi

    4. When/Where to Use Visual Aids

    5. Plan Everything

    6. Chapter 10 Summary

    7. Additional Resources

  13. XI. Part III - Chapter 11: Persuasion Theories
    1. Persuasion Theories

    2. Specific Purpose and Persuasion

    3. Persuasive Strategy

    4. Rhetorical Triangle

    5. Ethos

    6. Pathos

    7. Logos

    8. Addressing Objections

    9. Blending Ethos-Pathos-Logos Together

    10. Communication-Specific Persuasion Theories

    11. Chapter 11 Summary

    12. Additional Resources

  14. XII. Chapter 12: Motivating Others to Action
    1. Motivating Others to Action

    2. Planning the Topic

    3. Gain Attention

    4. Need Step

    5. Satisfaction Step

    6. Visualization Step

    7. Call to Action

    8. Chapter 12 Summary

    9. Sample 3A: Speech to Motivate to Action

    10. Sample 3B: Speech to Motivate to Action

  15. References

  16. Appendix A: Speech Grading Rubrics for COMM-101

  17. Appendix B: Communication Academic Certificate

  18. Appendix C: North Idaho College Communication Course Offerings

  19. Appendix D: Sample Demographic Analysis

  20. Appendix E: Sample Audience Analysis— Informative Speech

  21. Appendix F: Sample Audience Analysis—Persuasive Speech

  22. Appendix G: Speech Topic Ideas

  23. Appendix H: The CRAAP Test

  24. Subject Index

Messages that Matter: Public Speaking in the Information Age – Third Edition

Additional Resources

  • Dribbble—https://dribbble.com/
  • Prezi—http://www.prezi.com
  • Six Minutes Blog—http://sixminutes.dlugan.com/contrast-repetition-alignment-proximity

Previous/next navigation

Previous: Chapter 10 Summary
Next: Part III – Chapter 11: Persuasion Theories

License

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Messages that Matter: Public Speaking in the Information Age - Third Edition Copyright © 2023 by North Idaho College is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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